The latest news is that they are going to dump Microsoft adCenter. They are getting ready to launch their own advertising platform. But with the original deal not running out until 2011, full worldwide, Bing integration appears to have been the real deal sweetener.
Facebook is a good platform for any advertiser to exhibit or promote their products. It is equally effective in delivering good returns to the host – Microsoft. However, in something of a surprise move, Facebook have ended their agreement with the technology giant. Now they want to manage their advertising system in-house.
With a year left in the contract, clearly Microsoft will seek something in return and it appears as though it may come in the form of Bing being integrated into Facebook as the default search engine, worldwide. Obviously the exact nature of the agreement is still largely under wraps, but Bing could be set for a huge promotional push, starting off with 350 million+ Facebook users.
2010 will be a crucial year for Bing as it looks set to become integrated in Yahoo!, the search engine of choice for iPods and now could appear on the pages of Facebook. Microsoft is putting plenty of effort behind their search engine currently. In this effort they are getting help from another technology giant Apple.
Launching own advertising platform will give Facebook a chance to create a larger revenue stream themselves, without having to pass anything to Microsoft.
2 comments:
This will definitely prove to be very profitable for Facebook, especially having millions of users. However, isn't it Mark Zuckerberg who said that he doesn't want to put ads on Facebook.
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