Yes, that is the new search engine by Microsoft. After Live Search, Windows Live Search and MSN, this is MS’ next triumph card to compete with Yahoo! and Google.
This went fully online on 3rd June 2009.
There are a few notable changes in the Bing such as the listing of search suggestions in real time as queries are entered, and a list of related searches (called "Explorer pane" on the left side of search results), based on semantic technology from PowerSet which Microsoft purchased in 2008.
Bing also has the ability to Save and Share search histories using Windows Live, SkyDrive, Facebook, and e-mail.
The home page image of Bing changes daily.
Friday, June 12, 2009
Wednesday, April 8, 2009
The future of Pay Per Click
Hello everyone... Posting something after a long time...
I had this doubt in mind. Since I was more into PPC, this was disturbing me or rather confusing me. I just posted this in Linkedin and got some truly amazing responses...
Here are those for you...
My Question Was
What is the future of Pay Per Click?
The avg CPC of keywords are increasing every year... Might be after 5-10 years advertisers will not get the leads/sales at an acceptable CPL/CPA.
Then how will PPC be profitable? If they start other channels like Social networking, shouldn't it affect PPC? Your thoughts...
See the replies I got in Linkedin
Benin Brown
Co-Founder, Pamoja Media, Inc.
I think that with the economic challenges faced by the world's most developed economies right now the one thing that seems to be the biggest driver of online ads or advertising period is ROI.
With that being said I think that any of the cost per action models-CPC included are all here to stay. Perhaps they will undergo many more changes in the future to meet future demand. But in my opinion they are priced correctly, it is only that more companies are looking towards the direct marketing model as a way to quickly boost sales and as a result the price overshoots the supply of clicks available and hence is reflected in the pricing.
Chetna Khanna
Regional Head,
Sales and Marketing (West) at Banyan Netfaqs Pvt Ltd (www.afaqs.com)
The PPC, PPL, PPA models gained importance when organisations began to look at ROMI. While PPL and PPA are both effective when the campaign wishes to drive sales, there are not real measures in place to judge the effectiveness of brand campaigns. In such a scenario, the only real measure of a brand campaign aimed at grabbing mind share is a PPC model. A click on a creative gives to some extent a measure of the involvement of the surfer with the brand.
Thus, as long as there is a pressure on marketers measure their returns on marketing investments on campaign that do not initiate a direct response from the surfers, a PPC model would be the only measure of effectiveness of the campaign and will thus remain popular.
Brett Nicholson
Digital Marketing & Media Analyst at Next Digital
Hey Justine,
I find that for for the big brands to succeed on social environments, and sites outside of search there is a big component many fail to see. The focus on the 'click' (although we are miles behind in Australia with CPM dominating) will fade dramatically and success will be focused on engagement.
What happened when users saw the content - did they forward it on, watch, act, join, talk about, did it increase brand recall? These are all factors which the current CPC metric doesn't take into account.
Yes CPC will become more competitive if demand starts to out-wiegh supply, but it all seems cyclical in one way or another to me.
Hendrik van Slooten
Marketing & Development Manager Jr. at CameraNU.nl
Well there are already portals (which send people through with a CPC-model) who can actually see how much revenue "their" customers are creating, so even after those customers found you and closed the portal, it's still possible for them to see how much sales you really got, from these customers, on you own website. Seeing the amount of portals grow rapidly, makes me believe that the buyers (which pay for the clicks) will have more and more leverage to force portals only to charge valuable (read: REALLY BUYING) customers. This leverage is caused by the fact that if you have a non-cooperating portal, you just go to another one. Of course this isn't always possible, but I believe it will become more and more..
Steve Bottomley
Director of Broadcast Strategy at ITV plc
Hi Justine,
PPC is a pure method of payment for results but market CPMs will be set by the balance of supply and demand and demand is made up of advertisers who can afford very different customer acquisition costs. If a channel is effective for high margin product campaigns the market price will tend to increase making the channel expensive for low margin sectors. As markets mature there will be market price cycles driven by the demand profile.
As Brett says the purity of CPC pricing misses the value delivered (or not?) by previous ad views by the same customer which may have contributed to the decision to click/purchase. This branding value will be variable depending on the product, channel, creative etc. but it is the stuff thata drives the relatively high cpms of TV, Press etc. If content producers/channels rely on CPC models only they will probably deliver a lower RoI on their investment than if they use CPM models. IN my experience of TV I have never seen a pay per response TV campaign that produced anything like the same revenue as a 'normal' CPM (CPT) campaign. DRTV campaigns tend to run at the periphery of the schedule as a result.
So, I see advertisers pushing for CPC and media owners/channels pushing for CPM. Buyers have their own business dynamics which mean they must balance the need to produce results for their clients while adopting the trading method that produces a profit for them.
As online content develops further I would expect to see an amalgam of pricing models that reflect the differing levels of engagement, response delivery and measurability offered by differing channel types e.g. information websites, social sites, portals, media rich sites, blogs etc.
The onlne market has the potential to be as complex as all other media markets combined and more so. So, individual marketing campaigns will need to plan for, adapt to and cope with varying response levels, pricing models and value metrics.
As the market develops we will probably see many boom cycles and bubbles within it.
Steve
Dinesh Kulchandra
Sr. Manager Business Planning Communicate2
Search Advertising has been the mainstay of marketers looking at generating relevant eyeballs on their m-sites/acquiring leads. However important this medium might sound there is a general discomfort faced by advertisers owing to it's susceptibility. Misdirecting audience, for one had never been so dramatically convenient.
Somehow, contextual advertising is the next step in PPC considering that if my OOH audiences shift to CPC or CPL, with dynamic bidding models OR consider Print getting in contextual mode wherein if a SALE is happening aound my area is visible to a specific radius...
Best..
Dinesh
Taseer Rangrez
Business Development, Marketing, Sales Operations
PPC programs can deliver instant targeted visitors to your website in streaming amounts, but bear in mind the downsides of click fraud.
It has been estimated that up to 38% of all clicks through PPC advertising are fraudulent. Allegations have even been brought against the major search engines for not doing their part to control the click fraud issues, and critics are quick to point out the fact that search engine companies earn 99% of their income through this advertising method.
Industry analysis's predict a change in the next few years as PPC advertising shifts to CPA advertising with search engines. This will eliminate the click fraud issue, because advertisers will began to pay for actions instead of clicks. This form of advertising will become the most dominant form of online advertising.
properly managed PPC advertising campaign can still be the most effective online advertising method for a company. It IS still possible to achieve a great ROI for a particular product or service, and will continue to drive the most traffic, clicks, and sales for online advertising for years to come
Gianluigi Cuccureddu
Web Marketing Strategist Consultant @ Traffic4u
Hello Justine,
Competition will increase and be it by technology or ultra effective campaign management, outsmarting through targeting the right keywords at the right time at the right person will be the challenge.
Also the neverending increase of CPC's has its positive effect, at one point, the average advertisers will bail out due to price/competition and the price level will normalize.
Best regards,
Gianluigi Cuccureddu
I had this doubt in mind. Since I was more into PPC, this was disturbing me or rather confusing me. I just posted this in Linkedin and got some truly amazing responses...
Here are those for you...
My Question Was
What is the future of Pay Per Click?
The avg CPC of keywords are increasing every year... Might be after 5-10 years advertisers will not get the leads/sales at an acceptable CPL/CPA.
Then how will PPC be profitable? If they start other channels like Social networking, shouldn't it affect PPC? Your thoughts...
See the replies I got in Linkedin
Benin Brown
Co-Founder, Pamoja Media, Inc.
I think that with the economic challenges faced by the world's most developed economies right now the one thing that seems to be the biggest driver of online ads or advertising period is ROI.
With that being said I think that any of the cost per action models-CPC included are all here to stay. Perhaps they will undergo many more changes in the future to meet future demand. But in my opinion they are priced correctly, it is only that more companies are looking towards the direct marketing model as a way to quickly boost sales and as a result the price overshoots the supply of clicks available and hence is reflected in the pricing.
Chetna Khanna
Regional Head,
Sales and Marketing (West) at Banyan Netfaqs Pvt Ltd (www.afaqs.com)
The PPC, PPL, PPA models gained importance when organisations began to look at ROMI. While PPL and PPA are both effective when the campaign wishes to drive sales, there are not real measures in place to judge the effectiveness of brand campaigns. In such a scenario, the only real measure of a brand campaign aimed at grabbing mind share is a PPC model. A click on a creative gives to some extent a measure of the involvement of the surfer with the brand.
Thus, as long as there is a pressure on marketers measure their returns on marketing investments on campaign that do not initiate a direct response from the surfers, a PPC model would be the only measure of effectiveness of the campaign and will thus remain popular.
Brett Nicholson
Digital Marketing & Media Analyst at Next Digital
Hey Justine,
I find that for for the big brands to succeed on social environments, and sites outside of search there is a big component many fail to see. The focus on the 'click' (although we are miles behind in Australia with CPM dominating) will fade dramatically and success will be focused on engagement.
What happened when users saw the content - did they forward it on, watch, act, join, talk about, did it increase brand recall? These are all factors which the current CPC metric doesn't take into account.
Yes CPC will become more competitive if demand starts to out-wiegh supply, but it all seems cyclical in one way or another to me.
Hendrik van Slooten
Marketing & Development Manager Jr. at CameraNU.nl
Well there are already portals (which send people through with a CPC-model) who can actually see how much revenue "their" customers are creating, so even after those customers found you and closed the portal, it's still possible for them to see how much sales you really got, from these customers, on you own website. Seeing the amount of portals grow rapidly, makes me believe that the buyers (which pay for the clicks) will have more and more leverage to force portals only to charge valuable (read: REALLY BUYING) customers. This leverage is caused by the fact that if you have a non-cooperating portal, you just go to another one. Of course this isn't always possible, but I believe it will become more and more..
Steve Bottomley
Director of Broadcast Strategy at ITV plc
Hi Justine,
PPC is a pure method of payment for results but market CPMs will be set by the balance of supply and demand and demand is made up of advertisers who can afford very different customer acquisition costs. If a channel is effective for high margin product campaigns the market price will tend to increase making the channel expensive for low margin sectors. As markets mature there will be market price cycles driven by the demand profile.
As Brett says the purity of CPC pricing misses the value delivered (or not?) by previous ad views by the same customer which may have contributed to the decision to click/purchase. This branding value will be variable depending on the product, channel, creative etc. but it is the stuff thata drives the relatively high cpms of TV, Press etc. If content producers/channels rely on CPC models only they will probably deliver a lower RoI on their investment than if they use CPM models. IN my experience of TV I have never seen a pay per response TV campaign that produced anything like the same revenue as a 'normal' CPM (CPT) campaign. DRTV campaigns tend to run at the periphery of the schedule as a result.
So, I see advertisers pushing for CPC and media owners/channels pushing for CPM. Buyers have their own business dynamics which mean they must balance the need to produce results for their clients while adopting the trading method that produces a profit for them.
As online content develops further I would expect to see an amalgam of pricing models that reflect the differing levels of engagement, response delivery and measurability offered by differing channel types e.g. information websites, social sites, portals, media rich sites, blogs etc.
The onlne market has the potential to be as complex as all other media markets combined and more so. So, individual marketing campaigns will need to plan for, adapt to and cope with varying response levels, pricing models and value metrics.
As the market develops we will probably see many boom cycles and bubbles within it.
Steve
Dinesh Kulchandra
Sr. Manager Business Planning Communicate2
Search Advertising has been the mainstay of marketers looking at generating relevant eyeballs on their m-sites/acquiring leads. However important this medium might sound there is a general discomfort faced by advertisers owing to it's susceptibility. Misdirecting audience, for one had never been so dramatically convenient.
Somehow, contextual advertising is the next step in PPC considering that if my OOH audiences shift to CPC or CPL, with dynamic bidding models OR consider Print getting in contextual mode wherein if a SALE is happening aound my area is visible to a specific radius...
Best..
Dinesh
Taseer Rangrez
Business Development, Marketing, Sales Operations
PPC programs can deliver instant targeted visitors to your website in streaming amounts, but bear in mind the downsides of click fraud.
It has been estimated that up to 38% of all clicks through PPC advertising are fraudulent. Allegations have even been brought against the major search engines for not doing their part to control the click fraud issues, and critics are quick to point out the fact that search engine companies earn 99% of their income through this advertising method.
Industry analysis's predict a change in the next few years as PPC advertising shifts to CPA advertising with search engines. This will eliminate the click fraud issue, because advertisers will began to pay for actions instead of clicks. This form of advertising will become the most dominant form of online advertising.
properly managed PPC advertising campaign can still be the most effective online advertising method for a company. It IS still possible to achieve a great ROI for a particular product or service, and will continue to drive the most traffic, clicks, and sales for online advertising for years to come
Gianluigi Cuccureddu
Web Marketing Strategist Consultant @ Traffic4u
Hello Justine,
Competition will increase and be it by technology or ultra effective campaign management, outsmarting through targeting the right keywords at the right time at the right person will be the challenge.
Also the neverending increase of CPC's has its positive effect, at one point, the average advertisers will bail out due to price/competition and the price level will normalize.
Best regards,
Gianluigi Cuccureddu
Tuesday, March 10, 2009
Search Vs Content Network
When a user search for some products and the search result shows an ad is called search
When user is not searching but the ad appears related to the content of the sites is called content
Search
More reliable
Avg. CPC is higher than the Content
Easily Manageable; More control
Content
Reliability of leads is not guaranteed
Low Avg. CPC resulting low cost
Only bids are under control
Search Example
Content Example
When user is not searching but the ad appears related to the content of the sites is called content
Search
More reliable
Avg. CPC is higher than the Content
Easily Manageable; More control
Content
Reliability of leads is not guaranteed
Low Avg. CPC resulting low cost
Only bids are under control
Search Example
Content Example
Thursday, February 19, 2009
MS Outlook Shortcut Keys
OUTLOOK SHORTCUT KEYS
Alt + S Send the email
Ctrl + C Copy selected text
Ctrl + X Cut selected text
Ctrl + P Open print dialog box
Ctrl + K Complete name/email typed in address bar
Ctrl + B Bold highlighted selection
Ctrl + I Italicize highlighted selection
Ctrl + U Underline highlighted selection
Ctrl + R Reply to an email
Ctrl + F Forward an email
Ctrl + N Create a new email
Ctrl + Shift + A Create a new appointment to your calendar
Ctrl + Shift + O Open the outbox
Ctrl + Shift + I Open the inbox
Ctrl + Shift + K Add a new task
Ctrl + Shift + C Create a new contact
Ctrl + Shift+ J Create a new journal entry
Alt + S Send the email
Ctrl + C Copy selected text
Ctrl + X Cut selected text
Ctrl + P Open print dialog box
Ctrl + K Complete name/email typed in address bar
Ctrl + B Bold highlighted selection
Ctrl + I Italicize highlighted selection
Ctrl + U Underline highlighted selection
Ctrl + R Reply to an email
Ctrl + F Forward an email
Ctrl + N Create a new email
Ctrl + Shift + A Create a new appointment to your calendar
Ctrl + Shift + O Open the outbox
Ctrl + Shift + I Open the inbox
Ctrl + Shift + K Add a new task
Ctrl + Shift + C Create a new contact
Ctrl + Shift+ J Create a new journal entry
Excel Shortcut Keys
EXCEL SHORTCUT KEYS
F2 Edit the selected cell
F5 Go to a specific cell
F7 Spell check selected text and/or document
F11 Create chart
Ctrl + Shift + ; Enter the current time
Ctrl + ; Enter the current date
Alt + Shift + F1 Insert new worksheet
Shift + F3 Open the Excel® formula window
Shift + F5 Bring up search box
Ctrl + A Select all contents of worksheet
Ctrl + B Bold highlighted selection
Ctrl + I Italicize highlighted selection
Ctrl + C Copy selected text
Ctrl + V Paste
Ctrl + D Fill
Ctrl + K Insert link
Ctrl + F Open find and replace options
Ctrl + G Open go-to options
Ctrl + H Open find and replace options
Ctrl + U Underline highlighted selection
Ctrl + Y Underline selected text
Ctrl + 5 Strikethrough highlighted selection
Ctrl + O Open options
Ctrl + N Open new document
Ctrl + P Open print dialog box
Ctrl + S Save
Ctrl + Z Undo last action
Ctrl + F9 Minimize current window
Ctrl + F10 Maximize currently selected window
Ctrl + F6 Switch between open workbooks/windows
Ctrl + Page up & Page Down Move between Excel worksheets in the
same document
Ctrl + Tab Move between two or more open Excel® files
Alt + = Create formula to sum all of above cells
Ctrl + ‘ Insert value of above cell into current cell
Ctrl + Shift + ! Format number in comma format
Ctrl + Shift + $ Format number in currency format
Ctrl + Shift + # Format number in date format
Ctrl + Shift + % Format number in percentage format
Ctrl + Shift + ^ Format number in scientific format
Ctrl + Shift + @ Format number in time format
Ctrl + g Move to next section of text
Ctrl + Space Select entire column
Shift + Space Select entire row
Ctrl + W Close document
F2 Edit the selected cell
F5 Go to a specific cell
F7 Spell check selected text and/or document
F11 Create chart
Ctrl + Shift + ; Enter the current time
Ctrl + ; Enter the current date
Alt + Shift + F1 Insert new worksheet
Shift + F3 Open the Excel® formula window
Shift + F5 Bring up search box
Ctrl + A Select all contents of worksheet
Ctrl + B Bold highlighted selection
Ctrl + I Italicize highlighted selection
Ctrl + C Copy selected text
Ctrl + V Paste
Ctrl + D Fill
Ctrl + K Insert link
Ctrl + F Open find and replace options
Ctrl + G Open go-to options
Ctrl + H Open find and replace options
Ctrl + U Underline highlighted selection
Ctrl + Y Underline selected text
Ctrl + 5 Strikethrough highlighted selection
Ctrl + O Open options
Ctrl + N Open new document
Ctrl + P Open print dialog box
Ctrl + S Save
Ctrl + Z Undo last action
Ctrl + F9 Minimize current window
Ctrl + F10 Maximize currently selected window
Ctrl + F6 Switch between open workbooks/windows
Ctrl + Page up & Page Down Move between Excel worksheets in the
same document
Ctrl + Tab Move between two or more open Excel® files
Alt + = Create formula to sum all of above cells
Ctrl + ‘ Insert value of above cell into current cell
Ctrl + Shift + ! Format number in comma format
Ctrl + Shift + $ Format number in currency format
Ctrl + Shift + # Format number in date format
Ctrl + Shift + % Format number in percentage format
Ctrl + Shift + ^ Format number in scientific format
Ctrl + Shift + @ Format number in time format
Ctrl + g Move to next section of text
Ctrl + Space Select entire column
Shift + Space Select entire row
Ctrl + W Close document
Keyboard Shortcuts
Keyboad Shortcuts
Ctrl + A Select all contents of the page
Ctrl + B Bold highlighted selection
Ctrl + C Copy selected text
Ctrl + X Cut selected text
Ctrl + N Open new/blank document
Ctrl + O Open options
Ctrl + P Open the print window
Ctrl + F Open find box
Ctrl + I Italicize highlighted selection
Ctrl + K Insert link
Ctrl + U Underline highlighted selection
Ctrl + V Paste
Ctrl + Y Redo the last action performed
Ctrl + Z Undo last action
Ctrl + G Find and replace options
Ctrl + H Find and replace options
Ctrl + J Justify paragraph alignment
Ctrl + L Align selected text or line to the left
Ctrl + Q Align selected paragraph to the left
Ctrl + E Align selected text or line to the center
Ctrl + R Align selected text or line to the right
Ctrl + M Indent the paragraph
Ctrl + T Hanging indent
Ctrl + D Font options
Ctrl + Shift + F Change the font
Ctrl + Shift + > Increase selected font +1
Ctrl + ] Increase selected font +1
Ctrl + Shift + < Decrease selected font -1
Ctrl + [ Decrease selected font -1
Ctrl + Shift + * View or hide non printing characters
Ctrl + f Move one word to the left
Ctrl + g Move one word to the right
Ctrl + h Move to beginning of the line or paragraph
Ctrl + i Move to the end of the paragraph
Ctrl + Del Delete word to right of cursor
Ctrl + Backspace Delete word to left of cursor
Ctrl + End Move cursor to end of document
Ctrl + Home Move cursor to beginning of document
Ctrl + Space Reset highlighted text to default font
Ctrl + 1 Single-space lines
Ctrl + 2 Double-space lines
Ctrl + 5 1.5-line spacing
Ctrl + Alt + 1 Change text to heading 1
Ctrl + Alt + 2 Change text to heading 2
Ctrl + Alt + 3 Change text to heading 3
F1 Open help
Shift + F3 Change case of selected text
Shift + Insert Paste
F4 Repeat last action performed (Word 2000+)
F7 Spell check selected text and/or document
Shift + F7 Activate the thesaurus
F12 Save as
Ctrl + S Save
Shift + F12 Save
Alt + Shift + D Insert the current date
Alt + Shift + T Insert the current time
Ctrl + W Close document
Ctrl + A Select all contents of the page
Ctrl + B Bold highlighted selection
Ctrl + C Copy selected text
Ctrl + X Cut selected text
Ctrl + N Open new/blank document
Ctrl + O Open options
Ctrl + P Open the print window
Ctrl + F Open find box
Ctrl + I Italicize highlighted selection
Ctrl + K Insert link
Ctrl + U Underline highlighted selection
Ctrl + V Paste
Ctrl + Y Redo the last action performed
Ctrl + Z Undo last action
Ctrl + G Find and replace options
Ctrl + H Find and replace options
Ctrl + J Justify paragraph alignment
Ctrl + L Align selected text or line to the left
Ctrl + Q Align selected paragraph to the left
Ctrl + E Align selected text or line to the center
Ctrl + R Align selected text or line to the right
Ctrl + M Indent the paragraph
Ctrl + T Hanging indent
Ctrl + D Font options
Ctrl + Shift + F Change the font
Ctrl + Shift + > Increase selected font +1
Ctrl + ] Increase selected font +1
Ctrl + Shift + < Decrease selected font -1
Ctrl + [ Decrease selected font -1
Ctrl + Shift + * View or hide non printing characters
Ctrl + f Move one word to the left
Ctrl + g Move one word to the right
Ctrl + h Move to beginning of the line or paragraph
Ctrl + i Move to the end of the paragraph
Ctrl + Del Delete word to right of cursor
Ctrl + Backspace Delete word to left of cursor
Ctrl + End Move cursor to end of document
Ctrl + Home Move cursor to beginning of document
Ctrl + Space Reset highlighted text to default font
Ctrl + 1 Single-space lines
Ctrl + 2 Double-space lines
Ctrl + 5 1.5-line spacing
Ctrl + Alt + 1 Change text to heading 1
Ctrl + Alt + 2 Change text to heading 2
Ctrl + Alt + 3 Change text to heading 3
F1 Open help
Shift + F3 Change case of selected text
Shift + Insert Paste
F4 Repeat last action performed (Word 2000+)
F7 Spell check selected text and/or document
Shift + F7 Activate the thesaurus
F12 Save as
Ctrl + S Save
Shift + F12 Save
Alt + Shift + D Insert the current date
Alt + Shift + T Insert the current time
Ctrl + W Close document
WIN Key Short Cuts
WINKEY SHORTCUTS
WINKEY + D Bring desktop to the top of other windows
WINKEY + M Minimize all windows
WINKEY + SHIFT + M Undo the minimize done by WINKEY + M and WINKEY + D
WINKEY + E Open Microsoft Explorer
WINKEY + Tab Cycle through open programs on taskbar
WINKEY + F Display the Windows® Search/Find feature
WINKEY + CTRL + F Display the search for computers window
WINKEY + F1 Display the Microsoft® Windows® help
WINKEY + R Open the run window
WINKEY + Pause /Break Open the system properties window
WINKEY + U Open utility manager
WINKEY + L Lock the computer (Windows XP® & later)
WINKEY + D Bring desktop to the top of other windows
WINKEY + M Minimize all windows
WINKEY + SHIFT + M Undo the minimize done by WINKEY + M and WINKEY + D
WINKEY + E Open Microsoft Explorer
WINKEY + Tab Cycle through open programs on taskbar
WINKEY + F Display the Windows® Search/Find feature
WINKEY + CTRL + F Display the search for computers window
WINKEY + F1 Display the Microsoft® Windows® help
WINKEY + R Open the run window
WINKEY + Pause /Break Open the system properties window
WINKEY + U Open utility manager
WINKEY + L Lock the computer (Windows XP® & later)
Subscribe to:
Posts (Atom)
