First Page Bid

This is one of the new offerings from Google. First Page Bid, commonly known as FPB among the online experts, is purely based on your Quality Score

The first page bid estimate is the approximate maximum cost-per-click (CPC) bid it would take for your ad to reach the first page of Google search results when the search query matches your keyword exactly. The estimate is based on the Quality Score and current advertiser competition for the keyword.

This helps you to plan your bidding strategy.

But meeting the FPB will not guarantee a placement. As per Google your Ad Placement depends on Quality Score, your cost-per-click (CPC) bid, your budget and account settings, and user and advertiser behavior.

QS is no longer keyword static, but rather will vary by user query, geotargeting, etc.
Every time someone clicks on you ad, Google will recalculate your quality score.
Moreover now there will not be any Inactive KWs and minimum bids. You can bid as low as you want for your keyword, still it would be active.

In AdWords Editor, the first page bid estimates for your keywords are displayed on theKeywords tab, in the column labeled 'First Page Bid Est.'

Here's a list of factors that make up Quality Score, which in turn helps determine your keyword's first page bid:

1. Historical click through rate (CTR) of the keyword and the matched ad on Google
2. Your account history, which is measured by the CTR of all the ads and keywords in your account
3. The historical CTR of the display URLs in the ad group
4. The quality of your landing page
5. The relevance of the keyword to the ads in its ad group
6. our account's performance in the geographical region where the ad will be shown
7. Other relevance factors (Only Google and God know this)

Happy New Year to all... Writing something in my blog after a long time

Use questions that arouse curiosity or interest. Example, you can say Want to make $10,000 in 24 hour?

Offer instructions Make a Website in 3 simple steps, or How to keep your PC virus clean, would be interesting.

Tell a story There’s nothing better to spark interest than to appeal to your audience’s sympathy or empathy. Tell them a story like How I made $10,000 in 24 hour, or I lost INR 50000 in one month.

Divulge information Claim something that only you know, such as The top secrets of Google AdWords. People will notice this, especially if they want to learn more about what you have to offer.

Create (and maintain) trust Users are not using Web to get information only anymore. The web is all about trust these days. Recommended by the Queen, would be good.

Compare People love to go for what’s better. You can say cheaper than Wal Mart or better than Coke. Try to compare with big brands.

The Three Dots Try to put three dots (…) after your description 2. Studies proved that this will improve your CTR.

Tiny changes Small changes can make a huge impact in CTR. Even a word can make your ads to boost in CTR. Eg. Replace the word Changes in your ad by Change. I got more than 100% increase in CTR.

The Power of The “Secret” Keyword One of the power headlines keywords is the word : Secrets and this resulted a huge boost in CTR +200%!

Capitalization Capitalize every keyword in your ad but do not capitalize the words: “in”, “and”, “on”, and those 2 words like “up”, etc… This can boost your CTR for 80%.

Repetitive keywords Repeating words in your ads can decrease your CTR and Conversion

Think as a searcher Think as one of the visitors that want to search for the keyword that you are advertising. Keep splitting ads and testing to see which ad will work for you.

The Keyword: Free: The free keyword is one of the most powerful keywords that you can add in your ads if it works with what you are advertising. If you are advertising a product, service or site that give you something free is a MUST to add it on the ad, your CTR will boost up for sure.

Stay away from “Buy” in headlines Never put “Buy” in headlines. Try to add that in the description 2. Users will not be interested if they see Buy in your ad, even if they are looking to buy something.

Feel the power of “Download” keyword Anyone tested the Download keyword in your description or headline? This is a powerful keyword to add in your ads. Why? The keyword download might give people the idea that they can get something very fast

Time, Time & Time You know that most search engine users are lazy and they want to find what they want as soon as possible. So let’s play with keywords that means times: “Today”, “Now”

The Power of “Exposed” Keyword Adding this little keyword in headline will definitely increase CTR. The keyword “Exposed” is a very showy word.

Sell The Benefits This is another “old” or “classic tip” that most of the e-books recommends, adding benefits and telling the user why your ad is better than your competitors.

Remove Common Words Remove common words, such as “a, an, in, on, it, of”, etc. Make every word count.

The Power of “How to” keyword The keyword: “How to” is another powerful keyword which will increase your CTR.

Never Include your company name in the headline This means your are repeating your company name in the headline as well as the URL. These ads have nearly zero CTR unless you are a well-known brand name.

Price in case is competitive If the product that you are advertising is highly competitive in words of price. Add the price in the description of your ad. Sometimes, it works adding the price in the headline after the main keyword that you are bidding.

Friendly Competition If you have a friend, family member, employee that is interested in the product you are promoting or a friend that really knows about the product and he search about it. Ask them to write an ad for you and test them. You can possible see that ad looks terrible but test it and you can see the results.

Endorsements and Testimonials These are a powerful form of persuasion. If your product has been written up in a name-brand magazine such as InfoWorld try including that information in your ad This is a very powerful technique for increasing ad CTR.