Edit Organic Search Results

Now again something new from Google. It seems like Google is releasing something new every day.
Here we are talking about the new option to edit your search results in Organic search. Yeah… That’s true. Now you can promote (move the position up) delete or put comments on the search results
Here the results which speaks about Tata AIG is in the lower position. If you feel that it is more helpful for you than other results move it to the top

Now it is moved up.

You can post comments also for certain results. It will be another useful method in connected marketing

Yes! Another new tool from Google Search-based Keyword Tool (beta)
This is a tool for keyword generation. Right now most of the advertisers are using the keyword tool from Google which gives hundreds of keywords. The user has to decide which one will suit his service/product. So here you are going from the keyword to LP.

This new tool travels in opposite direction. It starts with your pages and identifies keywords that potential customers are searching on to find your products or services. This new tool gives you keywords that are relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.

Now this tool is available for US and UK customers.
Want to try right away? Go to http://www.google.com/sktool

1. Remove Jumble Content
Never ever put distracting, useless images, charts or text on your Web page. Provide users with information as they request it. The path you want the user to take should be clear from the homepage. When you stack up text and images, it dilutes the goal message, and can confuse users.
2. Remove ads
Never put ads on your site. Keep your customers focused on the task at hand. . If they leave the site through an ad, “Great you made $.25,” but just don’t assume that person will hit the back button or ever return to your site. You may have just lost yourself a sale. Moreover putting ads on ecommerce sites are unprofessional.
3. Payment – Offer More Options
At least provide 3 types of payment options for e-comm sites. Taking credit card is obviously the first choice. Other alternative options could be Paypal and BillMeLater. This is great for sites that target demographics who may not have credit cards or checking accounts.
4. Show Shipping Costs
Always show shipping costs on the landing page. Shipping charges are already a huge deterrent to buying online. Why make it a bigger problem by hiding them? Hidden fees will anger the customer and after that they may not trust you. Loss of trust means loss of sale.
5. Sales, Promotions, Free
Experiment with different promotions to up your orders. Also experiment with different wording and calls to action. Try, Free, Discount, Special etc on ads.
6. Stronger call to action
Evaluate your calls to action on a site-wide level. You may have come up with some outstanding copy about how special your service is and then left the reader hanging by not telling them to take the next step. You’re wasting your efforts if you aren’t telling your customers what they should be doing. Putting the word “now” implies a sense of urgency:
7. Add reliability Indicators.
Consider adding brand-recognized logos “above the fold” on your site, such as the Better Business Bureau, and HackerSafe. Of course you have to actually join respective company’s services, don’t just put the logo up.
Security concerns such as using SSL to encrypt data are huge for web shoppers. Calm their fears by adding a security logo (maybe “Secured by Verisign”?), and a security policy to your policies page.
8. Offer expert reviews
Another way to drum up sales is by adding “expert” reviews / analysis of products, testimonials etc. Customers want to know if this product is right for them.
9. Test, Measure and Repeat
Always do A-B testing. Try out different elements, such as different headings, one at a time. You should test one variable at a time so you know what change caused which effect. Keep whittling away at different page elements (”add to cart” buttons, headlines, page copy, image placement, etc.) until you are satisfied with the results.
An effective way to split-test is to point the same pay-per-click ad at 2 different pages, one with with your changed page and one with the current page to see if your changes were effective.

As per Google there will be two changes in calculating quality score. The first change helps better evaluate the precise quality of your ad - regardless of its position on the page. The second change improves how Google promote ads to positions above the search results.

Let’s look into this in detail

Accurate Quality Score calculation
Till now CTR was the most important factor of QS because it directly shows which ads are more relevant. But as we know ads which are in the top positions have a better CTR (not always).

To calculate the most accurate Quality Scores, it's important that the influence of ad position on CTR be taken into account and removed from the Quality Score.

In the coming days, the portion of the Quality Score algorithm that accounts for ad position will be updated. Google claims that this will result in more accurate Quality Scores, ensure that ads compete fairly for position based on their quality and bid, and show the most relevant ads to searchers by rewarding high-quality advertisers with better ad positions.

Higher quality ads above the search results
Next is about which ads to show in the yellow region above the search results. These positions are particularly valuable to advertisers because they are prominently positioned on the page..

To appear above the search results, in the shaded area, ads must meet a certain quality threshold. In the past, if the ad with the highest Ad Rank did not meet the quality threshold, it was not shown above the search results. But with the latest updates Google will allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. For instance, suppose the ad in position 1 on the right side of the page doesn't have a high enough Quality Score to appear above the search results, but the ad in position 2 does. It's now possible for the number 2 ad to jump over the number 1 ad and appear above the search results. This change ensures that quality plays an even more important role in determining the ads that show in those prominent positions.

Google now added a voice and video chat feature to its Gmail email service. It is a free Web-based service that competes with the likes of eBay's Skype.
Gmail users can now choose to speak with friends on a video screen and simultaneously instant message them in a Google Chat box.
The video screen can be popped out of the chat box and moved around a user's computer screen. Users can also change the size of the screen and expand it to full-screen size.
The feature is available for both PC and Apple computer users.
A webcam and small web browser plug-in are required to use the video chat. Users who do not have a webcam will still be able to chat with friends by voice.