Online Social Networks Are changing the face of marketing
The B2B (business to business) Marketing on Social Networks (like Facebook, Orkut and LinkedIn) report shows the growth of business-oriented networks.
As you know the popularity of LinkedIn is increasing day by day. Reports show that LinkedIn users have more than doubled in the past year.
Now even Facebook is becoming a business network as more business people join, B2B marketers are reconsidering the social network environment.
Advertising expenditures will also increase as the number business users are increasing in these networks. The estimation is that it will reach $210 million in 2012.
Marketers will now spend far more over the next few years to create and manage their own social networks for business customers, partners, suppliers and vendors.