After setting up a Web site, the next question which is best:- PPC (Pay Per Click) or SEO (Search Engine Optimization). If you consider the pro’s and con’s of each you will find the answer easily
Search Engine Optimization
For a new Web site, whatever you do you are not going to be in the number 1 position for quite sometime. However, you will never rank in the top 50 (pages) unless you do undertake some form of search engine optimization program
Pay-Per-Click (PPC)
Pay Per Click campaigns will generate traffic to your Web site. The more traffic you generate, the more your site will be seen and the better the possibility for natural links to your site. Obviously, if your site is a commercial site then PPC will bring extra traffic targeted to your keywords and hopefully ready to open their wallets
From the above two short descriptors, you are probably already trying to organize your first PPC campaign. Just wait a moment and reread them, particularly the last sentence in the search engine optimization brief.
So the answer is “both” You need to do PPC as well as SEO if you want your web site to succeed. Search engine optimization will provide long term benefits for free. So you don’t have to pay to get them on search engines on SEO. This will generate organic visitors from the search engines like Google and Yahoo. But in PPC you have to pay for each click.
If you don’t have big amount to play around and you are a beginner stay away from PPC. It will eat your money like anything
Monday, September 22, 2008
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