Latest research allows us to create eye tracking ‘heat maps’ of a Landing Page with a flow from left to right (appended below)
It’s easy to see how these maps can be used to place core elements at the hot spots



Range: Light Green to Red.
Red denotes the maximum number of eye balls.
Source : marketingsherpa.com

Eye tracking heat map of a Landing page with a flow from top to bottom
Core elements placed at hot spots = more conversions



Range: Light Green to Red.
Red denotes the maximum number of eye balls.
Source : marketingsherpa.com