Try to create 2 different pages with everything same but with and without any one of the following variables at a time...

1. Submit Buttons
2. Images
3. W & W/O Privacy Statement
4. Display of Awards
5. Layout Designs : Colors & other design elements
6. Variable Flow : Left to right & Top to Bottom
7. Landing pages with/without other navigation links.
8. Business / technical / organizational benefits.
8. Client List