PPC bid management is the concept whereby pay per click search engines first allow you to establish an account with an initial deposit, after which you could make pay per click bids for top positions in the site's search results pages for certain targeted key phrases or keywords.

      The main focus of the bidding is to achieve target conversions at the given target CPL.

 Scenario 1

·        When the conversions is low.

·        When the CPL is high

 

Case 1:- Avg position low

    ·        Increase the bids and monitor

·        Check Avg position improved – If no(Reduce the bids to earlier bid amnt)

·        If yes then check for the clicks has increased –If no (Reduce the bids to earlier bid amount)

·        If yes then check for the conversions has increased –If no (Reduce the bids to earlier bid)

·        If yes then check for the CPL is under control – If no (Reduce the bids marginally)

·        If yes retain the bids 

Case 2:- Average position is good

·        Check for the CPL

·        If the CPL is normal retain the bids

·        If the CPL is high reduce the bids conservatively and monitor

 Scenario 2 - CPL High

 Case 1:- Average Position Low

·        Increase the bids and monitor

·        Check Avg position improved – If no (Reduce the bids to earlier bid amount)

·        If yes then check for the clicks has increased –If no (Reduce the bids to earlier bid amount)

·        If yes then check for the conversions has increased –If no (Reduce the bids to earlier bid)

·        If yes then check for the CPL is under control – If no (Reduce the bids marginally)

·        If yes retain the bids.

Case 2:- Average position is good

Reduce the bids conservatively and monitor