1. Remove Jumble Content
Never ever put distracting, useless images, charts or text on your Web page. Provide users with information as they request it. The path you want the user to take should be clear from the homepage. When you stack up text and images, it dilutes the goal message, and can confuse users.
2. Remove ads
Never put ads on your site. Keep your customers focused on the task at hand. . If they leave the site through an ad, “Great you made $.25,” but just don’t assume that person will hit the back button or ever return to your site. You may have just lost yourself a sale. Moreover putting ads on ecommerce sites are unprofessional.
3. Payment – Offer More Options
At least provide 3 types of payment options for e-comm sites. Taking credit card is obviously the first choice. Other alternative options could be Paypal and BillMeLater. This is great for sites that target demographics who may not have credit cards or checking accounts.
4. Show Shipping Costs
Always show shipping costs on the landing page. Shipping charges are already a huge deterrent to buying online. Why make it a bigger problem by hiding them? Hidden fees will anger the customer and after that they may not trust you. Loss of trust means loss of sale.
5. Sales, Promotions, Free
Experiment with different promotions to up your orders. Also experiment with different wording and calls to action. Try, Free, Discount, Special etc on ads.
6. Stronger call to action
Evaluate your calls to action on a site-wide level. You may have come up with some outstanding copy about how special your service is and then left the reader hanging by not telling them to take the next step. You’re wasting your efforts if you aren’t telling your customers what they should be doing. Putting the word “now” implies a sense of urgency:
7. Add reliability Indicators.
Consider adding brand-recognized logos “above the fold” on your site, such as the Better Business Bureau, and HackerSafe. Of course you have to actually join respective company’s services, don’t just put the logo up.
Security concerns such as using SSL to encrypt data are huge for web shoppers. Calm their fears by adding a security logo (maybe “Secured by Verisign”?), and a security policy to your policies page.
8. Offer expert reviews
Another way to drum up sales is by adding “expert” reviews / analysis of products, testimonials etc. Customers want to know if this product is right for them.
9. Test, Measure and Repeat
Always do A-B testing. Try out different elements, such as different headings, one at a time. You should test one variable at a time so you know what change caused which effect. Keep whittling away at different page elements (”add to cart” buttons, headlines, page copy, image placement, etc.) until you are satisfied with the results.
An effective way to split-test is to point the same pay-per-click ad at 2 different pages, one with with your changed page and one with the current page to see if your changes were effective.